and also the hot radio medium. It was the first great consumer 
age. So with print Europe experienced its first consumer phase, 
for not only is print a consumer medium and commodity, but it 
taught men how to organize all other activities on a systematic 
lineal basis. It showed men how to create markets and national 
armies. For the hot medium of print enabled men to see  their 
vernaculars for the first time, and to visualize national unity 
and power in terms of the vernacular bounds: “We must be free 
or die who speak the tongue that Shakespeare spake.” 
Inseparable from a nationalism of homogeneous English or 
French speakers was individualism. We shall discuss this later. 
But a visually homogeneous mass consists of individuals in a 
new subjective sense. Bouyer cites (p. 17) the medieval turn 
from objective to subjective piety: “This tendency goes along 
with a shift of emphasis from a union of the whole church with 
God to an emphasis on the union of the individual soul with